TY  - BOOK
AU  - Hoyer, Wayne D.
AU  - Maclnnis,Deborah J.
TI  - Consumer behavior
SN  - 0618264825
U1  - 658.8342 
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - Consumer behaviour
KW  - Consumer research
ER  -