Millier, Paul <br/><br/>
Marketing the unknown:  developing market strategies for technical innovations / 
Paul Millier 
 - Chichester :  John Wiley and sons,  1999 
 - viii, 240 p. 
<br/><br/><label>ISBN: </label>0471986216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Product management<br/>New product-marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / M4M2