TY  - BOOK
AU  - Millier,Paul
TI  - Marketing the unknown: developing market strategies for technical innovations 
SN  - 0471986216
U1  - 658.8 
PY  - 1999///
CY  - Chichester
PB  - John Wiley and sons
KW  - Marketing
KW  - Product management
KW  - New product-marketing
ER  -