TY - BOOK AU - Bartlett, Christopher A. AU - Ghoshal, Sumantra. AU - Birkinshaw, Julian. TI - Transnational management: text, cases and reading in cross border management SN - 0071232281 U1 - 658.049 PY - 2003///l CY - Boston PB - McGraw Hil KW - International business entreprises KW - Internationa business management ER -