Barrera, Rick. <br/><br/>
Overpromise and overdeliver :  the secrets of unshakeable customer loyalty / 
Rick Barrera. 
 - New York, N.Y., U.S.A. :  Penguin,  2005. 
 - x, 226 p. ; 
<br/><br/><label>ISBN: </label>014306214X  Rs. 395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Brand loyalty.
<br/><br/><label>Dewey Class. No.: </label>658.8343  / B2O8