TY  - BOOK
AU  - Karolefski,John
AU  - Heller,Al
ED  - A.C. Nielsen
TI  - Consumer-centric category management: how to increase profits by managing categories based on consumer needs 
SN  - 0471703591
U1  - 658.78 
PY  - 2006///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons, Inc.
KW  - Retail trade
KW  - Management
KW  - Consumers' preferences
ER  -