Kompella, Kartikeya <br/><br/>
Building brands building meaning:  guide to increasing the financial value of brands through building positive meaning/ 
Kartikeya Kompella 
 - New Delhi:  Viva Books,  2006 
 - ix, 134p. 
<br/><br/><label>ISBN: </label>8130903393 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>659.1  / K6B8