The handbook of customer satisfaction and loyalty measurement /
Customer satisfaction and loyalty measurement
Nigel Hill and Jim Alexander
- 3rd ed.
- Aldershot, Hampshire, England : Burlington, VT : Gower ; Ashgate, c2006
- xiv, 273 p.
Includes bibliographical references (p. [261]-263) and index
0566087448 RS. 6862.50
Consumer satisfaction--Evaluation--Handbooks, manuals, etc. Marketing research--Handbooks, manuals, etc.