TY  - BOOK
AU  - Fog,Klaus
AU  - Budtz,Christian
AU  - Yakaboylu,Baris
TI  - Storytelling: branding in practice 
SN  - 3540235019
U1  - 658.827 
PY  - 2005///
CY  - Berlin, New York
PB  - Springer
KW  - Brand name products
KW  - Marketing
KW  - Product management
N1  - "Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p; Includes bibliographical references (p. 228-230) and index
ER  -