TY  - BOOK
AU  - Kono, Toyohiro
AU  - Lynn,Leonard H.
TI  - Strategic new product development for the global economy
SN  - 9780230001992
U1  - 658.575 
PY  - 2007///
CY  - New York
PB  - Palgrave macmillan
KW  - New products
KW  - Management
KW  - Product management
KW  - Strategic planning
KW  - Business planning
KW  - International business enterprises
KW  - Case studies
ER  -