Keller, Kevin Lane <br/><br/>
Strategic brand management:  building measuring, and managing brand equity / 
Kevin Lane Keller 
 - 2nd ed. 
 - Pearson Education:  Delhi,  2004 
 - xxvii, 788p. 
<br/><br/><label>ISBN: </label>9788129702548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategy<br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  / K3S8