TY  - BOOK
AU  - Kotler, Philip
AU  - Stevens,  Robert J.
AU  - Shalowitz, Joel
TI  - Strategic marketing for health care organizations: building a customer-driven health system
SN  - 9780787984960
U1  - 658.802 
PY  - 2008///
CY  - San Francisco
PB  - Wiley jossey Bass
KW  - Marketing management
N1  - Include glossary; Include notes; Include an alphabetical index
ER  -