TY  - BOOK
AU  - Gilligan, Colin
AU  - Wilson Richard M S
TI  - Strategic marketing planning / 2nd ed.
SN  - 9789380501277
U1  - 658.802 
PY  - 2010///
CY  - Haryana
PB  - Elsevier
KW  - Strategic Management
KW  - Marketing Analysis
ER  -