Isdell, Neville Inside Coca-Cola: a CEO's life story of building the world's most popular brand / Neville Isdell and David Beasley - New York: Pan Macmillan, 2011 - xiv, 254 p. ISBN: 9780312617950 Rs.499.00/- Subjects--Topical Terms: Coca -Cola companyCEO's life StorySoft drink industry Dewey Class. No.: 338.766362092 / I7I6