TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business Marketing: Connecting Strategy, Relationships, and Learning 
SN  - 9780070220911
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata mcGraw-Hill Publishing Company Limited
KW  - Business Marketing
ER  -