TY  - BOOK
AU  - Sarin,Sharad
TI  - Business marketing: concepts and cases 
SN  - 9781259026614
U1  - 658.802 
PY  - 2015///
CY  - New Delhi
PB  - McGraw Hills Education
KW  - Marketing management
KW  - Product management
KW  - Industrial marketing
KW  - Marketing
ER  -