TY  - BOOK
AU  - Abikzir,David
TI  - Under the skin of the indian consumer 
SN  - 9789386349033
U1  - 658.83954 
PY  - 2017///
CY  - New Delhi
PB  - Bloomsbury India
KW  - Consumer- India
KW  - Marketing
KW  - Consumer behaviour
KW  - Entrepreneurs
ER  -