Strong, Colin <br/><br/>
Humanizing big data:  marketing at the meeting of data social science and consumer insight / 
Colin  Strong 
 - New Delhi:  Kogan Page,  2015. 
 - x, 212 p. 
<br/><br/><label>ISBN: </label>9780749472115  P.29.99 (Rs.2897.03) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing<br/>Marketing research<br/>Big data<br/>Customer relations--Management<br/>Internet advertising<br/>Marketing--Management--Data processing<br/>Relationship marketing<br/>Consumer behavior--Forecasting
<br/><br/><label>Dewey Class. No.: </label>658.8340285  / S8H8