TY  - BOOK
AU  - Strong, Colin
TI  - Humanizing big data: marketing at the meeting of data social science and consumer insight 
SN  - 9780749472115
U1  - 658.8340285 
PY  - 2015///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing--Data processing
KW  - Marketing research
KW  - Big data
KW  - Customer relations--Management
KW  - Internet advertising
KW  - Marketing--Management--Data processing
KW  - Relationship marketing
KW  - Consumer behavior--Forecasting
ER  -