TY - BOOK AU - Sardana, G. D AU - Thatchenkery, Tojo TI - Optimizing business growth: strategies for scaling up SN - 9789385436789 U1 - 658.4012 PY - 2015/// CY - New Delhi PB - Bloomsbury India KW - Business growth KW - Business development KW - Organization N1 - Table of contents Section 1: Innovative Models for Business Development Section 2: Managing Business Transformation Section 3: Business Analytics Section 4: Marketing Initiatives Section 5: Performance Orientation Section 6: Leveraging Strategic Competitiveness Section 7: Diverse Strategic Perspectives N2 - The book should be a valuable source for students of management, research scholars, working executives in business management, NGOs, NPOs, civic administration, practitioners, management consultants, policy makers and regulators and business leaders ER -