TY  - BOOK
AU  - Allen, W. Bruce
AU  - Doherty, Neil A
AU  - Weigelt, Keith
AU  - Mansfield, Edwin
TI  - Managerial economics: theory, applications, and cases
SN  - 8130908603
U1  - 338.5024658 
PY  - 2013///
CY  - New Delhi
PB  - Viva Books
KW  - Managerial economics
N1  - Table of Contents   Part 1: The need for a guide   Part 2: The nature of markets • Demand theory • Consumer behaviour and rational choice   Part 3: Production and cost • Production theory • The analysis of costs  Part 4: Market structure and simple pricing strategies • Perfect competition • Monopoly and monopolistic competition •  Part 5: Sophisticated market pricing • The managerial use of price discrimination • Bundling and intrafirm pricing •  Part 6: The strategic world of managers • Oligopoly • Game theory • Auctions •  Part 7: Risk, uncertainty and incentives • Risk analysis • Principal-agent issues and managerial compensation • Adverse selection •  Part 8: Government actions and managerial behaviour • Government and business
N2  - The MOST relevant content of any Managerial Economics Text. There is significant coverage of the economic crisis of 2008 and 2009. Bear Stearns, Lehman Brothers, Washington Mutual, and hazard, principal agent, adverse selection, and risk analysis - all critical for understanding the crisis - are treated at length and in depth.  (http://www.vivagroupindia.com/frmBookDetail.aspx?BookId=8632&Status=N)
ER  -