TY  - BOOK
AU  - Mazzocchi, Mario
TI  - Statistics for marketing and consumer research
SN  - 1412911222
U1  - 658.83 
PY  - 2008///
CY  - London
PB  - SAGE
KW  - Marketing research - Statistical methods
KW  - Consumers - Research - Statistical methods
N1  - Table of Content   PART ONE: COLLECTING, PREPARING AND CHECKING THE DATA   Measurement, Errors and Data for Consumer Research   Secondary Consumer Data   Primary Data Collection   Data Preparation and Descriptive Statistics   PART TWO: SAMPLING, PROBABILITY AND INFERENCE   Sampling   Hypothesis Testing   Analysis of Variance   PART THREE: RELATIONSHIPS AMONG VARIABLES   Correlation and Regression   Association, Log-linear Analysis and Canonical Correlation Analysis   Factor Analysis and Principal Component Analysis   PART FOUR: CLASSIFICATION AND SEGMENTATION TECHNIQUES   Discriminant Analysis   Cluster Analysis   Multidimensional Scaling   Correspondence Analysis   PART FIVE: FURTHER METHODS IN MULTIVARIATE ANALYSIS   Structural Equation Models   Discrete Choice Models   The End (and Beyond)
N2  - Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:  - Sampling - Data management an statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling    (https://us.sagepub.com/en-us/nam/statistics-for-marketing-and-consumer-research/book228010)
ER  -