TY  - BOOK
AU  - Raiffa,Howard
TI  - Decision analysis: introductory lectures on choices under uncertainty
T2  - Addison-Wesley series in behavioral science: quantitative methods
SN  - 0201062909
U1  - 001.539 
PY  - 1968///
CY  - Reading, Mass
PB  - Addison-Wesley
KW  - Decision making
KW  - Mathematical optimization
N2  - What makes this book helpful is that it simplifies the probability and decision making options into easy to understand and real life examples. The book intellectual in its nature but the author gets to the point quicker and helps readers sort through probability more easily and make it more understood.   (https://www.amazon.com/DECISION-ANALYSIS-Introductory-Lectures-Uncertainty/dp/B0007HH35G/ref=pd_cp_14_1?_encoding=UTF8&pd_rd_i=B0007HH35G&pd_rd_r=ARBS7TBYYVSY6GE3DRNS&pd_rd_w=8llyB&pd_rd_wg=I9X4N&psc=1&refRID=ARBS7TBYYVSY6GE3DRNS)
ER  -