TY  - BOOK
AU  - Sheth, Jagdish N.
TI  - Handbook of Relationship Marketing
SN  - 9788178291048
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Sage Publications
KW  - Relationship Marketing
UR  - http://192.168.1.244/contentpages/rmarketing_atul.pdf
ER  -