TY  - BOOK
AU  - Penaloza, Lisa
TI  - Marketing Management: a cultural perspective
SN  - 9780415606837
U1  - 658.8 
PY  - 2012///
CY  - London
PB  - Taylor and Francis; Routledge
KW  - Marketing Management
KW  - Marketing Management - Cross Cultural Studies
ER  -