Building models for marketing decisions /
Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel and Philippe A. Naert.
- Boston : Kluwer, c2000.
- xvi, 645 p. : ill. ; 25 cm.
- International series in quantitative marketing ; 9 .
Includes bibliographical references (p. 579-615) and indexes.