TY  - BOOK
AU  - Leeflang,Peter S.H.
AU  - Wittink,Dick R.
AU  - Wedel,Michel
AU  - Naert,Philippe A.
TI  - Building models for marketing decisions
SN  - 9780792378136
U1  - 658.802 21
PY  - 2000///
CY  - Boston
PB  - Kluwer
KW  - Marketing
KW  - Management
KW  - Decision making
KW  - Mathematical models
N1  - Includes bibliographical references (p. 579-615) and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0819/00024988-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0819/00024988-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0819/00024988-t.html
ER  -