TY  - BOOK
AU  - Davenport, Thomas H.,
AU  - Harris,Jeanne G.
TI  - Competing on analytics: the new science of winning 
SN  - 9781633693722
U1  - 658.4013 23
PY  - 2017///]
CY  - New Delhi
PB  - Harvard Business Review Press
KW  - Business intelligence
KW  - Data mining
KW  - Competition
N1  - Part I. The nature of analytical competition: The nature of analytical competition -- What makes an analytical competitor? -- Analytics and business performance -- Competing on analytics with internal processes -- Competing on analytics with external processes -- Part II. Building an analytical capability: A roadmap to enhanced analytical capabilities -- Managing analytical people -- The architectures of analytics and big data -- The future of analytical competition
N2  - Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing supply chains and pricing, and leveraging the true drivers of financial performance. The secret weapon? Analytics--sophisticated quantitative and statistical analysis and predictive modeling supported by data-savvy leaders and powerful information technology. In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry. They show how organizations as diverse as Procter & Gamble, Capital One, CEMEX, and the Boston Red Sox are using these tools to outperform rivals, by applying analytics to finance, manufacturing, R&D, HR, and with customers and suppliers. Presenting a practical framework of the five stages of analytical competition, this book provides managers with the roadmap for becoming an analytical competitor.--
ER  -