Odyssey : Pepsi to Apple - a journey of adventure, ideas and the future /
by John Sculley , John A. Byrne
- Canada: Stoddart Publishing Co. Ltd., 1989.
- xiv, 450p. illus.
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends.