Dayal, Manoj <br/><br/>
Media metrics:  an introduction to quantitative research in mass communication / 
by Manoj Dayal 
 - New Delhi:  Sage Publications India Pvt. Ltd,  2017. 
 - xxiii, 458, G-23, S-19, I-5, A-6 pages ; 24 cm 
<br/><br/> The book is a comprehensive introduction to the application of statistical tools and techniques in media research. 
<br/><br/><label>ISBN: </label>9789386062161  INR 495.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media----Research--Methodology<br/>Mass media----Statistical methods
<br/><br/><label>Dewey Class. No.: </label>302.230727  / DAY