Lazo, Hector <br/><br/>
Management in marketing: text and cases 
Lazo, Hector 
 - New York  McGraw-Hill Book Company   1961 
 - xviii, 657 p. 
 - McGraw-Hill series in marketing and advertising .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - Case studies
<br/><br/><label>Dewey Class. No.: </label>658