Mehta, Subhash C. <br/><br/>
Purchasing in Indian industry: implications for marketers 
Mehta, Subhash C. 
 - Ahmedabad  Indian Institute of Management  1972 
 - iii, 148 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Purchasing<br/>Marketing<br/>Industrial procurement
<br/><br/><label>Dewey Class. No.: </label>658.7