Cady, John F. <br/><br/>
Strategic marketing 
Cady, John F. 
 - Boston  Little Brown and Company  1986 
 - viii, 664 p. 
<br/><br/><label>ISBN: </label>0316123285 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8