TY  - BOOK
AU  - Frank, Ronald Edward
AU  - Massy, William F.
AU  - Wind, Yoram
TI  - Market segmentation
SN  - 0135575796
U1  - 658.8 
PY  - 1972///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Marketing research
ER  -