TY  - BOOK
AU  - Warshaw, Martin R.
ED  - The University of Michigan
ED  - Sixth Annual Conference on Marketing Management
TI  - Changing perspectives in marketing management 
U1  - 658.81 
PY  - 1962///
CY  - Ann Arbor
PB  - Bureau of Business Research, Graduate Schools of Business Research, The University of Michigan
KW  - Sales management - Congresses
ER  -