Engel, James F. <br/><br/>
Promotional strategy 
Engel, James F. 
 - Homewood  Richard D. Irwin  1967 
 - xiii, 665 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.82