TY  - BOOK
AU  - Engel, James F.
AU  - Wales, Hugh G.
AU  - Warshaw, Martin R.
TI  - Promotional strategy
U1  - 658.82 
PY  - 1967///
CY  - Homewood
PB  - Richard D. Irwin
KW  - Marketing
KW  - Advertising
ER  -