Choffray, Jean-Marie <br/><br/>
Market planning for new industrial products 
Choffray, Jean-Marie 
 - New York  John Wiley & Sons   1980 Canada  A Ronald Press   1980 
 - xv, 294 p. 
 - Ronald series on marketing management .
<br/><br/><label>ISBN: </label>0471049182 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management - Case studies<br/>New products
<br/><br/><label>Dewey Class. No.: </label>658.83