TY  - BOOK
AU  - Choffray, Jean-Marie
AU  - Lilien, Gary L.
TI  - Market planning for new industrial products
SN  - 0471049182
U1  - 658.83 
PY  - 1980///
CY  - New York
PB  - John Wiley & Sons 
KW  - Product management - Case studies
KW  - New products
ER  -