Dichter, Ernest <br/><br/>
Handbook of consumer motivations: the psychology of the world of objects 

 - New York  McGraw-Hill  1964 
 - 486 p 
 - McGraw-Hill series in marketing and advertising .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Motivation research  - Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83  / D4H2