Frank, Ronald Edward Quantitative techniques in marketing analysis: text and readings Frank, Ronald Edward - Homewood, Ill.,. Rechard D. Irwin, Inc 1962 - xvii, 556 p. - Irwin series in quantitiative analysis for business . ISBN: B000MMUZ9M Subjects--Topical Terms: Marketing research Dewey Class. No.: 658.83 / F7Q8