TY  - BOOK
AU  - Frank, Ronald Edward
AU  - Kuehn, Alfred A.
AU  - Massy, William F.
TI  - Quantitative techniques in marketing analysis: text and readings 
SN  - B000MMUZ9M
U1  - 658.83 
PY  - 1962///
CY  - Homewood, Ill.,.
PB  - Rechard D. Irwin, Inc
KW  - Marketing research
UR  - https://archive.org/details/quantitativetech00fran
ER  -