Financial dimensions of marketing; a source book 

 - London  Macmillan  1981 
 - 2 v. 
<br/><br/> Pub. in association with the Institute of Cost and Management Accountants 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Finance<br/> Decision-making<br/> Marketing - Decision making.<br/> Marketing - Finance
<br/><br/><label>Dewey Class. No.: </label>658.15