TY  - BOOK
AU  - Wilson, Richard M S
TI  - Financial dimensions of marketing; a source book
U1  - 658.15 
PY  - 1981///
CY  - London
PB  - Macmillan
KW  - Finance
KW  -  Decision-making
KW  -  Marketing - Decision making
KW  -  Marketing - Finance
N1  - Pub. in association with the Institute of Cost and Management Accountants
ER  -