TY  - BOOK
AU  - Moine, Donald J.
AU  - Herd, John H.
TI  - Modern persuasion strategies: the hidden advantage in selling
SN  - 0135960991
U1  - 658.83 
PY  - 1984///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Selling - Psychological aspects
ER  -