Zikmund, William G. <br/><br/>
Exploring marketing research 
Zikmund, William G. 
 - 2nd ed. 
 - Chicago  Dryden Press  1986 
 - 484 p. 
<br/><br/> Supp. Instructor's manual, test bank, and transparency masters 
<br/><br/><label>ISBN: </label>0030013836 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83