Cafarelli, Eugene J. <br/><br/>
Developing new products and repositioning mature brands: a risk-reduction system that produces investment alternatives 
Cafarelli, Eugene J. 
 - New York  John Wiley & Sons  1980 
 - xii, 253 p. 
 - Ronald series on marketing management .
<br/><br/><label>ISBN: </label>0471046345 
<br/><br/><label>Dewey Class. No.: </label>658.57