Lorenz, Christopher <br/><br/>
The design dimension: product strategy and the challenge of global marketing 
Lorenz, Christopher 
 - Oxford  Basil Blackwell  1986 
 - xi, 167 p. 
<br/><br/><label>ISBN: </label>9780631137474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Design, Industrial<br/>Marketing<br/>New products
<br/><br/><label>Dewey Class. No.: </label>658.57