TY  - BOOK
AU  - Lorenz, Christopher
TI  - The design dimension: product strategy and the challenge of global marketing
SN  - 9780631137474
U1  - 658.57 
PY  - 1986///
CY  - Oxford
PB  - Basil Blackwell
KW  - Design, Industrial
KW  - Marketing
KW  - New products
ER  -