TY  - BOOK
AU  - Scrase, Robert R.
ED  - Detroit Chapter of the American Marketing Association
ED  - Sixth Annual New Product Marketing Conference 
TI  - New products: concepts, development, and strategy
U1  - 658.57 
PY  - 1970///, c1967
CY  - Ann Arbor, Michigan
PB  - Bureau of Business Research University of Michigan
KW  - New products - Addresses, essays, lectures
ER  -